Currently teaching – Principles of Marketing (Topic – Sustainable Competitive Advantage)
Per Wikipedia, “Occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors.” A business can obtain an advantage over its competitors through access to natural resources, highly trained or skilled labor, innovation, etc. Great companies can do this for a very long time. This concept can be likened to a moat around a castle that keeps out the enemy or in this case the competition.
Question to everyone, what is your sustainable competitive advantage? Your education, skillsets, ability to communicate effectively. What must you do to remain relevant in the workforce now and in the future?